Thursday, 20 September 2012

ADVERTISING (ABOVE & BELOW THE LINE)

Everyone of us is exposed to thousands of promotional messages each and every day. 

SOME WE REMEMBER, SOME WE DO NOT.

We pass posters, read newspapers and magazines, see TV, hear the radio, see designer labels or tee shirt messages on the people we pass, see buses, get email, log on. Messages, messages everywhere we look. Some we remember, some we do not.

The crucial thing is – do we remember them for the right reason? If we remember an advertisement because of the idea but do not recall the product then the ad has failed. If we remember the product but it has no relevance to us then the ad has failed.

No matter how creative, no matter how different, if it isn't involving your customers in the brand experience then it is not cost effective.
The best advertising is based on a creative market insight. It takes a single minded idea and consistently delivers to the target audience.

Good advertising can take a 'me-too' product and transform it into a unique and vibrant market leader.


Sometimes that means producing simple, factual, well written ads. Sometimes that means producing an outrageous idea that imparts little or no product information. There's a time and place for both.

SKD | www.simonkingdesigns.co.za 
Simon King Designs | SKD

Friday, 4 May 2012

SOCIAL MEDIA ("WHAT, WHAT...")

Social media channels also make it easier and more flexible for companies to engage with its customers.

SIMPLIFIES YOUR BUSINESS AND LIFE AS IT HELPS PERSONALIZED, EFFECTIVE AND PROFITABLE STRATEGY FOR YOUR BUSINESS.

You have to put this on your top priority list since customer engagement is a very crucial part of any company and especially since this will help your company retain your existing customers and of course increase your brand credibility. There is no better way or an even cheaper way than a social media channel when it comes to announcing new products or services for your company.

Social media will make it easier for you to spread the news regarding a new product or service. 


SKD | www.simonkingdesigns.co.za
 

Simon King Designs | SKD

Wednesday, 11 April 2012

BRAND DEVELOPMENT

An instinct for knowing what will work best. It's a knack that comes from experience. 

We don't create art. We create design solutions that produce results. 

After all, that's what you want at the end of the day. Design creates perceptions and influences people's views. Design differentiates one product from another, one brand from another and one company from another. The most successful companies are those that place the greatest emphasis on design throughout their organization.

Never underestimate the power, influence and importance of design in everything your company does. Understanding your brand's personality is central to profitable brand development. 

Our insight process - allows our team to identify the key brand issues, identify market opportunities and develop creative insights that will build your brand's strengths and add intrinsic value. 

SKD | www.simonkingdesigns.co.za 
Simon King Designs | SKD

WEBSITE DESIGN & DEVELOPMENT

Boom. Bust. Recovery. A way of life. The Internet has seen it all. 


FROM THOSE HEADY, CRAZY DAYS OF OVER HYPED HYSTERIA IT HAS NOW BECOME AN ESSENTIAL TOOL OF BUSINESS AND INCREASINGLY A PART OF EVERYDAY CONSUMER LIFE. 

For most people the world wide web is now a prime source of product, business and of course hither to difficult to obtain information. 

When we are approached by a new client or looking for a specific type of supplier, the first thing we do is check out their web site. It not only tells us a lot about the basic company or product information it also says a hell of a lot about their style, attitude and personality. We are not alone in doing this. Your existing and potential customers will turn to the web for information about you. 

Be ready. It is more often than not the first impression that they get about you. We manage all aspects of web development. Co-ordinating planning, strategy, design and all the technical resources required to create a web site that meets the needs of your business and those of your visitors. 

For our hosting and domain options & prices please click here.

SKD | www.simonkingdesigns.co.za 
Simon King Designs | SKD